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Art of Seduction


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Our close friends at Rogerseller recently held a trade day at their beautiful showroom to present their new ranges to clients, designers and friends. We were lucky enough to be invited to be apart of this day, and design a temporary installation in one of the hubs at Rogerseller. Throughout this day we were able to speak with designers about our ongoing quality relationship with Rogerseller, and our stunning products together.

Carlos Flores and his team at Studio Equator designed the striking manifest that hung above a stylish Rogerseller bath for the entirety of the trade day. Rogersellers 'Art of Seduction' campaign was launched around Melbourne based The Apiary's film of the same name. Studio Equator drew inspiration from the films main focus - the symbology of a flower.

The installation was built out of fluoro orange acrylic pieces, to keep in collaboration with previous installations that grace our showroom. Lighting in the centre of the flower piece illuminated each petal and acted as a beacon in the open plan showroom at Rogerseller.

Thank you to our friends at Studio Equator for repeatedly proving why we enlist our trust in them, when time after time they produce results like this incredible masterpiece.
And a huge Thank you to Rogerseller for inviting us to join them on their Art of Seduction journey.

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